Electronic Media Management, 4th Edition

Pringle, Peter K.; Starr, Michael F.; McCavitt, William E.

ISBN 10: 0240803329 / ISBN 13: 9780240803326

Published by Focal Press, Boston, MA., 1999

About this Item

Text has some highlighting, cover has slight wear Multiple copies available this title. Quantity Available: 14. ISBN: 0240803329. ISBN/EAN: 9780240803326. Pictures of this item not already displayed here available upon request. Inventory No: 1560735581.

Seller Inventory # 1560735581

Bibliographic Details

• Title: Electronic Media Management, 4th Edition
• Publisher: Focal Press, Boston, MA.
• Publication Date: 1999
• Language: English
• ISBN 10: 0240803329
• ISBN 13: 9780240803326
• Binding: Softcover
• Edition: 4th Edition.
• Condition: Very Good

About this title

Synopsis

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.

This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

About the Author

Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.