Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Language: English
Published by Pearson (edition 1), 1998
- Softcover
- Used

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Seller Inventory # 0028626303-8-18
- Title
- Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
- Author
- Blake, Gary; Bly, Robert W.
- Publisher
- Pearson (edition 1)
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0028626303
- ISBN 13
- 9780028626307
- Edition
- 1.
"Synopsis" may belong to another edition of this title.
From the Back Cover
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
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