Title: The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
Publisher: Dutton Adult
Publication Date: 2006
Language: English
ISBN 10: 0525949844
ISBN 13: 9780525949848
Binding: hardcover
Condition: New
Weight: 25 ounces

About this title

Synopsis

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.

About the Author

Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The Playmakers Standard, LLC, a communications management firm, and holds a masters degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.

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