The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

Kelly, Alan

ISBN 10: 0525949844 / ISBN 13: 9780525949848

Published by Dutton Adult, 2006

About this Item

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Bibliographic Details

• Title: The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
• Publisher: Dutton Adult
• Publication Date: 2006
• Language: English
• ISBN 10: 0525949844
• ISBN 13: 9780525949848
• Binding: Hardcover
• Condition: new

About this title

Synopsis

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.

About the Author

Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The Playmaker’s Standard, LLC, a communications management firm, and holds a master’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.