The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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Language: English
Published by Dutton Adult, 2006
- Hardcover
- New
Hardcover
Condition: New
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- Title
- The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
- Author
- Kelly, Alan
- Publisher
- Dutton Adult
- Publication year
- 2006
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0525949844
- ISBN 13
- 9780525949848
A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.
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About the Author
Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The PlaymakerÂs Standard, LLC, a communications management firm, and holds a masterÂs degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.
"About the title" may belong to another edition of this title.
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