Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
Language: English
Published by Createspace Independent Publishing Platform, 2017
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Very good
US$ 6.92
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G1546910638I4N10
- Title
- Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
- Author
- White, Chad S.
- Publisher
- Createspace Independent Publishing Platform
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1546910638
- ISBN 13
- 9781546910633
- Edition
- 3rd Edition
- Item weight
- 1.24 pounds
Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
- Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
- Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
- Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
- Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
- Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
- Develop solid workflows that avoid errors and speed up production
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ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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