Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

White, Chad S.

ISBN 10: 1546910638 / ISBN 13: 9781546910633

Published by CreateSpace Independent Publishing Platform, 2017

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.1546910638.G

Bibliographic Details

• Title: Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
• Publisher: CreateSpace Independent Publishing Platform
• Publication Date: 2017
• Language: English
• ISBN 10: 1546910638
• ISBN 13: 9781546910633
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: good

About this title

Synopsis

Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…

• Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
• Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
• Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
• Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
• Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
• Develop solid workflows that avoid errors and speed up production

About the Author

CHAD S. WHITE has written more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at four of the largest email service providers--Oracle, Salesforce, ExactTarget, and Responsys--as well as at Litmus and the Direct Marketing Association. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. EmailMarketingRules.com