End of the Road : BMW and Rover: A Brand Too Far. This item is unavailable.End of the Road : BMW and Rover: A Brand Too Far

Here is the inside story of the BMW/Rover saga, from purchase to sale - a saga of big business, family divisions, cultural misunderstanding, political wrangling and public outrage.

DR Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London and Head Business Coach at Cape Consulting. He previously served in an intelligance capacity as a Royal Naval officer during the Falkland and Gulf conflicts as well as more recently in the Balkans. He has also worked in the gambling and construction industries, as well as working for Chrysler in Detroit during his teens. Dr Brady is a qualified UEFA a licenced football coach. He played football to semi-professional level, which he considers to have been his greatest managerial challenge.He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations.Chris Brady is also a visiting lecturer and advisor on decision making issues at the Joint Services and Staff College, the Military's senior staff college. He lectures to the senior staff of the Kuwaiti Staff College and is a Research Fellow of the Institute of Contemporary History.Chris interviewed virtually all the major players in the BMW and Rover camps.