Entertainment Management. Towards Best Practice.

Moss, Stuart and Ben Walmsley:

ISBN 10: 1780640234 / ISBN 13: 9781780640235

Published by Oxfordshire / Boston, CABI Publishing, ., 2014

About this Item

Mit zahlreichen Abbildungen. / With many pictures. 328 S. 24,5 x 19 cm, Kt. Used, but good condition. / Leichte Gebrauchsspuren, sonst gut erhalten. Nachhaltige Buchlieferung - Stabile, plastikfreie Verpackung.

Seller Inventory # 55769

Bibliographic Details

• Title: Entertainment Management. Towards Best Practice.
• Publisher: Oxfordshire / Boston, CABI Publishing, .
• Publication Date: 2014
• ISBN 10: 1780640234
• ISBN 13: 9781780640235
• Binding: Soft cover
• Weight: 913 grams
• Seller catalogs:
  • Länderkunde/Reisen

About this title

Synopsis

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

About the Authors

Stuart Moss

Ben Walmsley