The Entrepreneur & Small Business Problem Solver

William A Cohen

ISBN 10: 0471501247 / ISBN 13: 9780471501244

About this Item

The Entrepreneur & Small Business Problem Solver by William A Cohen. Published by John Wiley & Sons Inc, New York, NY, 1990. 1st Edition. Hardbound. No DJ. Size 4to (up to 12'' tall). Condition: Nr Fine.191 Pgs. ISBN 0696228564. LCCN 2005921290. An Encyclopedic Reference and Guide. Financial, Marketing and Managerial guide book. Description text copyright 2022 BooksForComfort. Item ID 33298.

Seller Inventory # 33298

Bibliographic Details

• Title: The Entrepreneur & Small Business Problem Solver
• ISBN 10: 0471501247
• ISBN 13: 9780471501244
• Binding: Paperback
• Edition: 2nd edition.
• Printing: 1st printing
• Condition: Very Good
• Book Type: book

About this title

Synopsis

This updated edition covers every topic an entrepreneur or small-business owner must know. Revised to meet the needs of the '90s, the Second Edition provides ready-to-use procedures and ideas for any small business and includes scores of forms, tables, and checklists.

About the Author

WILLIAM A. COHEN is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley), Developing a Winning Marketing Plan (Wiley), and Making It Big as a Consultant. He is on several boards of directors, and his biography is in numerous directories, including Who’s Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.