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Bibliographic Details

Title: One Plus One Equals Three: A Masterclass in Creative Thinking
Publisher: Macmillan UK
Publication Date: 2015
Language: English
ISBN 10: 1447287037
ISBN 13: 9781447287032
Binding: Hardcover
Condition: very good

About this title

Synopsis

A masterclass in how to be more creative, from one of the world's true advertising greats.

About the Author

DAVE TROTTis the author ofCreative MischiefandPredatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east ondon, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind "Hello Tosh Gotta Toshiba", "Aristonandonandon", the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year byCampaign Magazine, and Most Creative Agency In The World byAd Agein New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

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