One Plus One Equals Three: A Masterclass in Creative Thinking

Trott, Dave

ISBN 10: 1447287037 / ISBN 13: 9781447287032

Published by Macmillan UK, 2015

About this Item

Seller Inventory # U9781447287032

Bibliographic Details

• Title: One Plus One Equals Three: A Masterclass in Creative Thinking
• Publisher: Macmillan UK
• Publication Date: 2015
• Language: English
• ISBN 10: 1447287037
• ISBN 13: 9781447287032
• Binding: Hardcover
• Edition: 1776952102.
• Condition: Very Good
• Dust Jacket Condition: 7807272
• Signed: 4/23/2026 1:48:22 PM
• Seller catalogs:
  • 1
  • U
  • 9781447287032

About this title

Synopsis

A masterclass in how to be more creative, from one of the world's true advertising greats.

About the Author

DAVE TROTTis the author ofCreative MischiefandPredatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east ondon, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind "Hello Tosh Gotta Toshiba", "Aristonandonandon", the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year byCampaign Magazine, and Most Creative Agency In The World byAd Agein New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.