Essence of Competitive Strategy, The (The Essence of Management)
Language: English
Published by Pearson Education (US), United States, Upper Saddle River, 1994
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 2.60
Quantity: 2 available
Add to basketItem description from seller
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR001131954
- Title
- Essence of Competitive Strategy, The (The Essence of Management)
- Author
- David Faulkner
- Publisher
- Pearson Education (US), United States, Upper Saddle River
- Publication year
- 1994
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0132914778
- ISBN 13
- 9780132914772
- Item weight
- 240 grams
- Dimensions
- 149 x 228
"Synopsis" may belong to another edition of this title.
About the Author
DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 12 business days | 5 to 9 business days |
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