The Essence of Who We Are : Communication Values as Indicators of Organizational Identity: A Method for Assessment and Its Application in a Case Study

Philip J. Aust

ISBN 10: 363902012X / ISBN 13: 9783639020120

Published by VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008

About this Item

Neuware - Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity.The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general.

Seller Inventory # 9783639020120

Bibliographic Details

• Title: The Essence of Who We Are : Communication Values as Indicators of Organizational Identity: A Method for Assessment and Its Application in a Case Study
• Publisher: VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K.
• Publication Date: 2008
• Language: English
• ISBN 10: 363902012X
• ISBN 13: 9783639020120
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 10D millimeters 220 millimeters width by 150 millimeters height by 10 millimeters depth
• Weight: 262 grams

About this title

Synopsis

Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general.

About the Author

Dr. Philip Aust is an Assistant Professor at Kennesaw State University. He has authored and co-authored articles published in such journals as Communication Studies, Basic Communication Course Annual, and Communication Teacher. He regularly conducts communication consultations for profit and non-profit Atlanta, Georgia-based companies.