Essentials of Business Research: A Guide to Doing Your Research Project

This concise, student-friendly text cuts through the jargon of research methods terminology to present a clear guide to the basics of business research. It takes the student through the entire research process, uses actual student case examples, and explains the role of the supervisor and how to meet their expectations.

Key features include:

• ′You′re the Supervisor′ sections: helps students to meet their learning objectives
• ′Common questions and answers′: provides students with an invaluable point of reference for some of the challenges they are likely to face
• Comprehensive section on ethical issues: provides students with what they′ll need to consider when undertaking a research project
• A glossary of key terms and methodologies

The book is packed with many helpful diagrams, chapter objectives, annotated further reading sections, and summary and references at the end of each chapter.

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.