The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0073380970-7-1

Contact seller

Report this item

Bibliographic Details

Title: Essentials of Contemporary Advertising
Publisher: McGraw-Hill/Irwin (edition 2)
Publication Date: 2008
Language: English
ISBN 10: 0073380970
ISBN 13: 9780073380971
Binding: Paperback
Edition: 2.
Condition: Fair

About this title

Synopsis

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

About the Author

Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.

"About this title" may belong to another edition of this title.

Store Description

BooksRun helps save money on books. Founded in 2014, we are an independent online bookseller with thousands of happy customers and top ratings. With millions of titles in stock, from fiction to textbooks, we have the best book selection and prices 90% below the list price. We ship all orders the same day or the next business day. Expedited shipping arrives in 2 - 5 business days. Returns are accepted within 30 days of delivery. We are committed to providing each customer with the highest standard of customer service.� Please carefully check the book?s description and condition before ordering. If you have any questions or issues, please contact us first. Thank you for choosing BooksRun!

Visit Seller's Storefront

Seller's business information

AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

Sale & Shipping Terms

Terms of Sale

30 days hassle-free returns guaranteed!

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 8 business days	3 to 6 business days
First item	US$ 0.00	US$ 3.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment Methods

Add to Wants