Essentials of Contemporary Advertising
Arens, William; Schaefer, David; Weigold, Michael
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Language: English
Published by McGraw-Hill/Irwin, 2008
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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- Title
- Essentials of Contemporary Advertising
- Author
- Arens, William; Schaefer, David; Weigold, Michael
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2008
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0073380970
- ISBN 13
- 9780073380971
- Edition
- 2nd Edition
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
"Synopsis" may belong to another edition of this title.
About the Author
Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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