Essentials of Contemporary Advertising
Weigold, Michael F., Arens, William F., Schaefer, David
ISBN 10: 0073380970 ISBN 13: 9780073380971
Published by McGraw-Hill Higher Education, 2008
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4333762-6
Synopsis:
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
About the Author: Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.
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Bibliographic Details
Title: Essentials of Contemporary Advertising
Publisher: McGraw-Hill Higher Education
Publication Date: 2008
Binding: Soft cover
Condition: Good
Edition: 2 Edition.