Essentials of Contemporary Advertising. This item is unavailable.
Language: English
Published by McGraw-Hill Higher Education, 2008
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Softcover
Condition: Used - Good
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Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Essentials of Contemporary Advertising
- Author
- Weigold, Michael F., Arens, William F., Schaefer, David
- Publisher
- McGraw-Hill Higher Education
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0073380970
- ISBN 13
- 9780073380971
- Edition
- 2 Edition.
- Item weight
- 2.579 pounds
- Dimensions
- N/A
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
"Synopsis" may belong to another edition of this title.
About the Author
Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.
"About the title" may belong to another edition of this title.