Essentials of Entrepreneurship and Small Business Management (5th Edition)

Zimmerer, Thomas W; Scarborough, Norman M.; Wilson, Doug

ISBN 10: 0132294389 / ISBN 13: 9780132294386

Published by Prentice Hall, 2007

About this Item

Fifth Edition. Book still in very good condition but contains few highlighted pages and notes, small tear along the spine. Un-creased spine, binding tight.

Seller Inventory # 44381-091615100

Bibliographic Details

• Title: Essentials of Entrepreneurship and Small Business Management (5th Edition)
• Publisher: Prentice Hall
• Publication Date: 2007
• Language: English
• ISBN 10: 0132294389
• ISBN 13: 9780132294386
• Binding: Paperback
• Edition: 5th.
• Condition: Used: Good

About this title

Synopsis

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

From the Back Cover

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.