Essentials of Entrepreneurship and Small Business Management
Thomas W. Zimmerer; Norman M. Scarborough; Doug Wilson
Language: English
Published by Pearson College Div, 2007
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
US$ 10.29
Quantity: 1 available
Add to basketItem description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0132294389I3N00
- Title
- Essentials of Entrepreneurship and Small Business Management
- Author
- Thomas W. Zimmerer; Norman M. Scarborough; Doug Wilson
- Publisher
- Pearson College Div
- Publication year
- 2007
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0132294389
- ISBN 13
- 9780132294386
- Edition
- 5th or later Edition
- Item weight
- 3.3 pounds
"Synopsis" may belong to another edition of this title.
From the Back Cover
The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!
FEATURES
- New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
- New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
- "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
- A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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