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Bibliographic Details

Title: Essentials of Marketing
Publisher: McGraw-Hill Education
Publication Date: 2001
Language: English
ISBN 10: 0077098609
ISBN 13: 9780077098605
Binding: Soft cover
Edition: 4th Edition
Condition: Good
Weight: 2.425 pounds

About this title

Synopsis

The new edition of "Essentials of Marketing" synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

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