Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

William D. Perreault

ISBN 10: 0256183414 / ISBN 13: 9780256183412

Published by Richard D Irwin, 1996

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0256183414.G

Bibliographic Details

• Title: Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)
• Publisher: Richard D Irwin
• Publication Date: 1996
• Language: English
• ISBN 10: 0256183414
• ISBN 13: 9780256183412
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.