Event Design: How Using the #EventCanvas to create events that matter

This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.

This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don't yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.

ROEL FRISSEN
Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of EventCanvas.org Foundation and Event Model Generation (the event design consulting & training firm) with Ruud Janssen aimed at creating a common language for Meetings & Events. Roel also manages Parthen meeting services and Center for Business Model Innovation.

RUUD JANSSEN
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and game changer in the Hospitality and Meetings & Events Industry since 1994. He is founder of EventCanvas.org Foundation and Event Model Generation (the event design consulting & training firm) with Roel Frissen aimed at creating a common language for Meetings & Events. He also the founder and Managing Director of TNOC The New Objective Collective; a creative collective of visual thinkers, moderators and specialists at the intersection of communication, technology and strategy.

DENNIS LUIJER
Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages Visuallyyours.nl and has been involved in the early stages of Business Model Generation as well. "I believe in making thoughts visible by drawing them out into reality... It is the connected way of the future and will end up bringing the world together! So get your pen out and start drawing some doors...so others can come in and connect to your thinking!"