Title: Event Stakeholders : Theory and Methods for Event Management and Tourism
Publisher: Goodfellow Publishers
Publication Date: 2019
Language: English
ISBN 10: 1911396668
ISBN 13: 9781911396666
Binding: Soft cover
Condition: New

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Synopsis

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

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