Evolution in Genre : Emergence, Variation, Multimodality. Linguistic insights ; Vol. 192.

Language: English

Published by Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien: Peter Lang, 2014

3034315333 / 9783034315333

Series: Book 16 of 76 - Linguistic Insights

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Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

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380 pp. A perfect copy. - Summary: The notion of genre has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the same genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve. - Contents: Evolution in Genre: Emergence, Variation, Multimodality: John A. Bateman, Paola Evangelisti Allori, Vijay K. Bhatia -- I. Emerging Genres -- The Evolution of Business Discourse and the Emergence of the Corporate Social Responsibility Paradigm: An Investigation of CSR Reports: Paola Catenaccio -- Variation in Apologetic Strategies in Annual Company Reports: Rhetorical Functions of Lexical-Syntactical Patterns: Cinzia Giglioni -- Investigating Variation in Medical Poster Abstracts: Stefania M. Maci -- II. Genre Variability -- Managing Interdiscursive Space in Professional Communication: Vijay K. Bhatia -- Trial Proceeding Transcripts as Genre: Decontextualization and Recontextualization: Michela Giordano -- Anything for a Laugh: Creating and Maintaining Humour from Script to Subtitling in the British TV Situation Comedy: Gillian Mansfield -- Alignment Strategies and Genre Variation in Students' Graph Commentaries: Carmen Sancho-Guinda -- From Business Letters to E-mails: Balancing Tradition and Change: Franca Poppi -- Genre Variation in Mediation Practice: Traditional vs Online Processes: Maurizio Gotti, Larissa D'Angelo -- III. Multimodality in Genres -- Genre in the Age of Multimodality: Some Conceptual Refinements for Practical Analysis: John A. Bateman -- Transgeneric Multimodal Designs across Business and Academic Communication: the Case of Multimedia Kits: Carmen Daniela Maier -- Collaborative Writing and Linking: When Technology Interacts with Genres in Meaning Construction: Sandra Petroni -- Emerging Conventions in the Verbal Component of the 'About' Page of British University Websites: Luisa Caiazzo -- Genre Variation in Electoral Campaigns: Adaptation to the Audience in UK Posters and TV Debates: Chiara Degano. ISBN 9783034315333 Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 540.…

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Title
Evolution in Genre : Emergence, Variation, Multimodality. Linguistic insights ; Vol. 192.
Author
Evangelisti Allori, Paola, Vijay K. Bhatia and John Bateman (eds.):
Publisher
Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien: Peter Lang
Publication year
2014
Condition
Sehr gut
Binding
Softcover, 23 cm.
Language
English
ISBN 10
3034315333
ISBN 13
9783034315333
Item weight
540 grams
Series
Book 16 of 76: Linguistic Insights
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Borkert, Schwarz und Zerfaß GbR

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