This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.

The book concludes with predictions of the future of internal communications research, theory development, and practices.

About the Authors

Dr. Rita Linjuan Men, PhD, APR, is an assistant professor of public relations at the University of Florida. She conducts research on internal communication, employee engagement, leadership, and social media communications. She has published over 30 articles in leading refereed journals and books and has received numerous awards and grants for her work. Dr. Men is an Arthur W. Page Legacy Scholar, a Plank Center for Leadership in Public Relations Scholar and a winner of the PRIDE Journal Article Award for Outstanding Innovation, Development, and Educational Achievements in Public Relations from the National Communication Association.

Dr. Shannon A. Bowen, PhD, full Professor, University of South Carolina, is an applied ethicist. She studies ethics in corporate public relations, NGOs, and governmental settings, and also conducts ethics training in these venues. She earned her PhD from the University of Maryland after working in research-polling. Her work can be found in numerous top-tier journals, scholarly books, and textbooks. Dr. Bowen is in the PR News Measurement Hall of Fame, has held numerous grants, and has won many awards.

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