Today, more than 2500 years after they were written, Heraclitus's ideas about life, nature and the cosmos remain as startlingly original as ever. Roger von Oech uses 30 of Heraclitus's epigrams as a springboard to innovation.

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Bibliographic Details

Title: Expect the Unexpected: A Creativity Tool Based on the Ancient Wisdom of Heraclitus
Publisher: Free Press
Publication Date: 2002
Language: English
ISBN 10: 0743222873
ISBN 13: 9780743222877
Binding: Hardback
Condition: Good

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Synopsis

Dipping deeply into the well of Western thought and history, the author recovers the 2,500-year-old philosophy of Heraclitus for modern users--particularly business executives--using his wisdom to help readers jump-start their own creativity.

About the Author

Roger von Oech is the founder and president of Creative Think, a California-based consulting firm that specializes in stimulating creativity and innovation. He has given seminars and presentations to corporations worldwide, including Coca-Cola, GE, Disney, Intel, MTV, Microsoft, NASA, Apple, Citigroup, and the United States Olympic Committee. He is the author of two previous creative-thinking books, A Whack on the Side of the Head and A Kick in the Seat of the Pants, as well as the popular Creative Whack Pack card deck. He lives with his wife and children in Atherton, California.

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