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London Black Dog 2022 Softcover, 286pp., 17x24cm., richly illustr. in b/w., in good condition (covers with some traces of use, spine a bit folded, inside very good). ISBN 9781912165384. This book explores experience design as a discipline that extends far beyond traditional product or graphic design. Dave Waddell argue that memorable experiences are intentionally created through an understanding of human behaviour, storytelling, ritual and emotion. The book is divided into two complementary sections: a Guidebook and a Sourcebook. The Guidebook introduces the psychological and cultural foundations of human experience, examining storytelling, perception, participation, emotion and memory as essential components of successful design. It then proposes a practical methodology for planning and creating meaningful experiences across a wide variety of disciplines. The Sourcebook provides an extensive collection of historical and contemporary examples spanning more than 35,000 years of human creativity. Case studies are drawn from architecture, urban planning, public art, branding, retail, hospitality, museums, music, theatre and digital environments. Throughout the volume, diagrams, photographs, drawings and visual essays illustrate the principles discussed in the text, making the publication both a theoretical handbook and an inspirational reference work for designers, architects, planners, marketers and creative professionals. Adam Scott is an architect, designer, stonemason and co-founder of the design consultancy FreeState. He has developed experience-led strategies for internationally recognised organisations including Google, Sony, NIKE, Network Rail and Transport for London, and regularly lectures on architecture and experience design. Dave Waddell is a writer, strategist and former teacher specialising in design, branding and placemaking. Together they have spent more than a decade developing the concept of experience masterplanning, helping organisations create environments centred on human needs, participation and emotional engagement. The Experience Book is considered one of the first comprehensive publications devoted entirely to the theory and practice of experience design. (AI-generated content description).
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