An Experimental research on Consumer Behavior; using Service and Product: How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study

Bhatt, Snigdha

ISBN 10: 3844328068 / ISBN 13: 9783844328066

Published by LAP LAMBERT Academic Publishing, 2011

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Bibliographic Details

• Title: An Experimental research on Consumer Behavior; using Service and Product: How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3844328068
• ISBN 13: 9783844328066
• Binding: paperback
• Condition: New
• Book Type: book

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Synopsis

The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness ? the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.

About the Author

Having completed Engineering in Computer Science from India, I moved to Cass Business School, London to pursue my post graduation in Management. A fantastic learning environment and exposure to latest market trends led me to have a live experimental research on Consumer behavior with latest and different products and services in the market.