An Experimental research on Consumer Behavior; using Service and Product

Language: English

Published by LAP LAMBERT Academic Publishing Apr 2011, 2011

3844328068 / 9783844328066

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This item is printed on demand - Print on Demand Titel. Neuware -The main objective of this research applies to new Products and Services launched in the market and how consumer''s attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness - the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 76 pp. Englisch.

Seller Inventory # 9783844328066

Title
An Experimental research on Consumer Behavior; using Service and Product
Author
Snigdha Bhatt
Publisher
LAP LAMBERT Academic Publishing Apr 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844328068
ISBN 13
9783844328066
Item weight
131 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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