An Experimental research on Consumer Behavior; using Service and Product | How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study

Publisher

LAP LAMBERT Academic Publishing

Publication Date

2011

Language

English

ISBN 10

3844328068

ISBN 13

9783844328066

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

131 grams

Seller catalogs

B�cher

About this title

Synopsis

The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness ? the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.

About the Author

Having completed Engineering in Computer Science from India, I moved to Cass Business School, London to pursue my post graduation in Management. A fantastic learning environment and exposure to latest market trends led me to have a live experimental research on Consumer behavior with latest and different products and services in the market.

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