Fashion Design: Process, Innovation and Practice

Kathryn McKelvey

ISBN 10: 0470655771 / ISBN 13: 9780470655771

Published by John Wiley & Sons Inc, 2012

About this Item

Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Num Pages: 236 pages, Illustrations (some col.). BIC Classification: AKTA. Category: (P) Professional & Vocational. Dimension: 186 x 246 x 12. Weight in Grams: 558. . 2012. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780470655771

Bibliographic Details

• Title: Fashion Design: Process, Innovation and Practice
• Publisher: John Wiley & Sons Inc
• Publication Date: 2012
• Language: English
• ISBN 10: 0470655771
• ISBN 13: 9780470655771
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

Shows how the design process can be successfully applied to satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.

Fashion Design, 2nd Edition:

• Shows how the design process can be successfully applied to satisfy market needs and trends
• Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility
• Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

About the Author

ABOUT THE AUTHORS

Kathryn McKelvey is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer.

Janine Munslow is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.