This book gives owners and senior managers of small and medium-sized companies a blueprint for introducing and managing a lasting total quality management (TQM) programme in their day-to-day business operations. Based on the author's experience in training nearly 250,000 people in 1000 companies, this guide shows what TQM really means in a smaller company and exactly how it should operate. The book's centrepiece, a step-by-step, three-phase action plan, makes total quality management a working reality in less than a year. Here, finally, are the real-world TQM "how to's" for recapturing customer loyalty, advancing market share, and dramatically boosting profits.

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