Financial Aspects of Marketing (MacMillan Business)
Language: English
Published by Red Globe Press 1996-10-23, 1996
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 102.52
Quantity: 1 available
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Brand new book, sourced directly from publisher. Dispatch time is 5-6 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-HCE-9780333637821
- Title
- Financial Aspects of Marketing (MacMillan Business)
- Author
- Ruth A. Schmidt,Helen Wright
- Publisher
- Red Globe Press 1996-10-23
- Publication year
- 1996
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0333637828
- ISBN 13
- 9780333637821
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 24 to 38 business days | 24 to 38 business days |
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WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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