Financial Aspects of Marketing (Macmillan Business)
Language: English
Published by Palgrave Macmillan, 1996
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 3.27
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Add to basketItem description from seller
Seller Inventory # 7719-9780333637821
- Title
- Financial Aspects of Marketing (Macmillan Business)
- Author
- Ruth A. Schmidt, Helen Wright
- Publisher
- Palgrave Macmillan
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0333637828
- ISBN 13
- 9780333637821
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
"Synopsis" may belong to another edition of this title.
About the Author
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AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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