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Bibliographic Details

Title: Financial Aspects of Marketing (Macmillan Business)
Publisher: Palgrave Macmillan 23/10/1996
Publication Date: 1996
Language: English
ISBN 10: 0333637828
ISBN 13: 9780333637821
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

About the Author

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.

"About this title" may belong to another edition of this title.

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