Financial Aspects of Marketing (Macmillan Business)

Ruth A. Schmidt

ISBN 10: 0333637828 / ISBN 13: 9780333637821

Published by Palgrave Macmillan, 1996

About this Item

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634. . 1996. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780333637821

Bibliographic Details

• Title: Financial Aspects of Marketing (Macmillan Business)
• Publisher: Palgrave Macmillan
• Publication Date: 1996
• Language: English
• ISBN 10: 0333637828
• ISBN 13: 9780333637821
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

About the Author

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.