Financial Aspects of Marketing
Language: English
Published by Macmillan Education UK, 1996
- Softcover
- New
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
AbeBooks seller since June 14, 2006
Condition: New
US$ 134.69
Quantity: 1 available
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Seller Inventory # B9780333637821
- Title
- Financial Aspects of Marketing
- Author
- Ruth A. Schmidt
- Publisher
- Macmillan Education UK
- Publication year
- 1996
- Condition
- New
- Binding
- Paperback / softback
- Language
- English
- ISBN 10
- 0333637828
- ISBN 13
- 9780333637821
- Item weight
- 650 grams
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
THE SAINT BOOKSTORE
Southport, United Kingdom
AbeBooks seller since June 14, 2006
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