Financial Aspects of Marketing

Ruth A. Schmidt, Helen Wright

ISBN 10: 0333637828 / ISBN 13: 9780333637821

Published by Bloomsbury Publishing PLC, GB, 1996

About this Item

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:- Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.

Seller Inventory # LU-9780333637821

Bibliographic Details

• Title: Financial Aspects of Marketing
• Publisher: Bloomsbury Publishing PLC, GB
• Publication Date: 1996
• Language: English
• ISBN 10: 0333637828
• ISBN 13: 9780333637821
• Binding: Paperback
• Condition: New
• Weight: 610 grams

About this title

Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

About the Author

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.