Flow in Online Search Behavior : Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior

Language: English

Published by LAP LAMBERT Academic Publishing, 2014

3659629960 / 9783659629969

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This study examines the adoption of Csikszentmihalyi s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles.

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Title
Flow in Online Search Behavior : Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior
Author
Saeran Doh
Publisher
LAP LAMBERT Academic Publishing
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659629960
ISBN 13
9783659629969
Item weight
191 grams
Dimensions
220x150x8 mm

AHA-BUCH GmbH

Einbeck, Germany

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