Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051 ISBN 13: 9783330068056
Seller: Revaluation Books, Exeter, United Kingdom
US$ 52.56
Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 88 pages. 8.66x5.91x0.20 inches. In Stock.
Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: moluna, Greven, Germany
Condition: New.
Language: English
Published by LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051 ISBN 13: 9783330068056
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Basic Neuromarketing with Case Studies on Developing Hit Products | Saeran Doh | Taschenbuch | 88 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330068056 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Flow in Online Search Behavior | Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior | Saeran Doh | Taschenbuch | 116 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659629969 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Language: French
Published by Editions Notre Savoir, 2026
ISBN 10: 6630000307 ISBN 13: 9786630000306
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Le ' flow ' dans le comportement de recherche en ligne | Élaboration d'un modèle des rôles de médiateur et de modérateur du concept de ' flow ' dans le comportement de recherche d'informations en ligne | Saeran Doh | Taschenbuch | Französisch | 2026 | Editions Notre Savoir | EAN 9786630000306 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
Language: Polish
Published by Wydawnictwo Nasza Wiedza, 2026
ISBN 10: 6630020782 ISBN 13: 9786630020786
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Stan flow w zachowaniach zwi¿zanych z wyszukiwaniem informacji w Internecie | Opracowanie modelu roli konstruktu flow jako czynnika po¿rednicz¿cego i moderuj¿cego w zachowaniach zwi¿zanych z wyszukiwaniem informacji w Internecie | Saeran Doh | Taschenbuch | Polnisch | 2026 | Wydawnictwo Nasza Wiedza | EAN 9786630020786 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
Taschenbuch. Condition: Neu. Il flusso nel comportamento di ricerca online | Sviluppo di un modello dei ruoli di mediatore e moderatore del concetto di flusso nel comportamento di ricerca di informazioni online | Saeran Doh | Taschenbuch | Italienisch | 2026 | Edizioni Sapienza | EAN 9786630018226 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
Language: Portuguese
Published by Edições Nosso Conhecimento, 2026
ISBN 10: 663002334X ISBN 13: 9786630023343
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. O fluxo no comportamento de pesquisa online | Desenvolvimento de um modelo dos papéis mediador e moderador do conceito de fluxo no comportamento de pesquisa de informação online | Saeran Doh | Taschenbuch | Portugiesisch | 2026 | Edições Nosso Conhecimento | EAN 9786630023343 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
Taschenbuch. Condition: Neu. Flow im Online-Suchverhalten | Entwicklung eines Modells zur Erfassung der Mediator- und Moderatorrollen des Flow-Konstrukts im Online-Informationssuchverhalten | Saeran Doh | Taschenbuch | 100 S. | Deutsch | 2026 | Verlag Unser Wissen | EAN 9786630095012 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
Language: English
Published by LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10: 3330068051 ISBN 13: 9783330068056
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. 88 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing Dez 2014, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study examines the adoption of Csikszentmihalyi s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles. 116 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Print on Demand.
Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. PRINT ON DEMAND.
Language: English
Published by LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051 ISBN 13: 9783330068056
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Doh SaeranWith a PhD in Business Administration specializing in Marketing, Dr. Doh s research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research t.
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2017, 2017
ISBN 10: 3330068051 ISBN 13: 9783330068056
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, ¿market¿ means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.
Language: English
Published by LAP Lambert Academic Publishing, 2017
ISBN 10: 3330068051 ISBN 13: 9783330068056
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
Language: English
Published by LAP LAMBERT Academic Publishing Dez 2014, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study examines the adoption of Csikszentmihalyi's concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659629960 ISBN 13: 9783659629969
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study examines the adoption of Csikszentmihalyi s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles.
Language: Spanish
Published by Ediciones Nuestro Conocimiento Mai 2026, 2026
ISBN 10: 6630097572 ISBN 13: 9786630097573
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Spanisch.
Language: French
Published by Editions Notre Savoir Mai 2026, 2026
ISBN 10: 6630000307 ISBN 13: 9786630000306
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Französisch.
Language: Spanish
Published by Ediciones Nuestro Conocimiento Mai 2026, 2026
ISBN 10: 6630097572 ISBN 13: 9786630097573
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Spanisch.
Language: Spanish
Published by Ediciones Nuestro Conocimiento, 2026
ISBN 10: 6630097572 ISBN 13: 9786630097573
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.
Language: French
Published by Editions Notre Savoir Mai 2026, 2026
ISBN 10: 6630000307 ISBN 13: 9786630000306
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Französisch.
Language: French
Published by Editions Notre Savoir, 2026
ISBN 10: 6630000307 ISBN 13: 9786630000306
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.
Language: Portuguese
Published by Edições Nosso Conhecimento Mai 2026, 2026
ISBN 10: 663002334X ISBN 13: 9786630023343
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Portugiesisch.
Language: Polish
Published by Wydawnictwo Nasza Wiedza Mai 2026, 2026
ISBN 10: 6630020782 ISBN 13: 9786630020786
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Polnisch.
Language: German
Published by Verlag Unser Wissen Mai 2026, 2026
ISBN 10: 6630095014 ISBN 13: 9786630095012
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Deutsch.
Language: Italian
Published by Edizioni Sapienza Mai 2026, 2026
ISBN 10: 6630018222 ISBN 13: 9786630018226
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Italienisch.
Language: German
Published by Verlag Unser Wissen Mai 2026, 2026
ISBN 10: 6630095014 ISBN 13: 9786630095012
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Deutsch.