The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview

Templeton, Jane Farley

Language: English

Published by Irwin Professional Publishing, Chicago, IL, 1994

1557385300 / 9781557385307

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xiv, 308 p. Occasional footnotes. Index The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources. Forewrod by Robert H. Albert. Good in good dust jacket. Highlighting/underlining. Pencil erasure residue on table of contents. Some other pencil marks and comments noted. DJ has some wear and soiling.

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Title
The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Author
Templeton, Jane Farley
Publisher
Irwin Professional Publishing, Chicago, IL
Publication year
1994
Binding
Hardcover
Language
English
ISBN 10
1557385300
ISBN 13
9781557385307
Edition
Rev edition, third printing.

Ground Zero Books, Ltd.

Silver Spring, MD, U.S.A.

5-star seller

AbeBooks seller since August 14, 1998

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Founded and operated by trained historians, Ground Zero Books, Ltd., serves the book collector, the scholar, and institutions. We focus on the individual, and pride ourselves on our personal service. Please contact us with your wants, as we have many books not yet listed in our database.

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