The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

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Bibliographic Details

Title: The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Publisher: McGraw-Hill (edition 1)
Publication Date: 1996
Language: English
ISBN 10: 1557385300
ISBN 13: 9781557385307
Binding: Hardcover
Edition: 1.
Condition: Fair

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Synopsis

The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the ``second coming'' of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; using focus group resources.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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