The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Language: English
Published by McGraw-Hill, 1996
- Hardcover
- New
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- Title
- The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
- Author
- Templeton, Jane Farley
- Publisher
- McGraw-Hill
- Publication year
- 1996
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1557385300
- ISBN 13
- 9781557385307
The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the ``second coming'' of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; using focus group resources.
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