Focused Interview (Paperback)

Robert K. Merton

ISBN 10: 0029209862 / ISBN 13: 9780029209868

Published by Simon & Schuster, New York, 1990

About this Item

Paperback. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780029209868

Bibliographic Details

• Title: Focused Interview (Paperback)
• Publisher: Simon & Schuster, New York
• Publication Date: 1990
• Language: English
• ISBN 10: 0029209862
• ISBN 13: 9780029209868
• Binding: Paperback
• Edition: 2nd Edition
• Condition: new

About this title

Synopsis

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

About the Author

Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.