Focused Interview

Robert K. Merton

ISBN 10: 0029209862 / ISBN 13: 9780029209868

Published by Simon and Schuster, US, 1990

About this Item

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Seller Inventory # LU-9780029209868

Bibliographic Details

• Title: Focused Interview
• Publisher: Simon and Schuster, US
• Publication Date: 1990
• Language: English
• ISBN 10: 0029209862
• ISBN 13: 9780029209868
• Binding: Paperback
• Edition: 2nd Edition
• Condition: New
• Weight: 253 grams

About this title

Synopsis

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

About the Author

Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.