Forged in Steel: The Seven Time-Tested Leadership Principles Practiced by the Pittsburgh Steelers

Authored by Pittsburgh Steelers color commentator Tunch Ilkin and leadership authority Damian W. Williams, with Mark A. Miner, Forged in Steel has been widely praised by the news media, CEOs and academia. It's a guidebook for anyone who leads in their businesses, volunteer organizations and families to tap into the enduring truths behind the well-honed values that make the Steelers great year after year. What does it mean to be forged in steel? For someone wanting to embrace these values, it means the following: Inspiring Standards – Identifying and living your values and mission establishes and sustains trust with those you lead. Contagious Humility – Humility becomes contagious in your team, resulting in greater interdependence and teamwork. Servant Leadership – You live to serve and add value to others, the only type of leadership that will bring out the best in others and consistently outperform other leadership styles. Strategic Team Making – Your team has a plan for success — and is crystal clear about it. Passionate Execution – Your team cares deeply about the game plan and will go the extra mile to execute it. Continuous Improvement – You are willing to pay the price for excellence, will improve every day and never settle for mediocrity. Mental Toughness – When things get hard, you have an integrity that chooses the right attitude in every situation and demonstrates the ability to bounce back.

A pioneering public relations and marketing advisor, he has helped craft the image of professional service firms as they became key decision-makers at the table of business and civic leadership. In 2005, he was inducted into the prestigious "Renaissance Hall of Fame" of the Public Relations Society of America, the world s largest organization for PR professionals, for his trail blazing work in the fields of law, engineering and accounting. For more than a decade, he was head of media and public relations for the law firm of Buchanan Ingersoll. Today he is CEO of Mark Miner Communications, LLC (www.markminer.com) and Minerd.com Publishing, LLC (www.minerdpublishing.com), publisher of the Civil War book Well At This Time. He co-authored the award-winning Beaver Town of the Beaver Area Heritage Foundation.

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