Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue

Laudi, Georgiana; Suellentrop, Claire

ISBN 10: 1544542232 / ISBN 13: 9781544542232

Published by Lioncrest Publishing, 2023

About this Item

Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.

Seller Inventory # CTXV.1544542232.G

Bibliographic Details

• Title: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
• Publisher: Lioncrest Publishing
• Publication Date: 2023
• Language: English
• ISBN 10: 1544542232
• ISBN 13: 9781544542232
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.