Formulation, Implementation, and Control of Competitive Strategy

Pearce, John A., Ii,Robinson, Richard B., Jr

ISBN 10: 0256216606 / ISBN 13: 9780256216608

Published by Richard D Irwin, 1997

About this Item

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Bibliographic Details

Title: Formulation, Implementation, and Control of ...

Publisher: Richard D Irwin

Publication Date: 1997

Binding: paperback

Condition: Good

About this title

Synopsis:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

About the Author:

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.