Formulation, Implementation and Control of Competitive Strategy

Pearce, John A.; Robinson, Richard B.

ISBN 10: 0072333235 / ISBN 13: 9780072333237

Published by Irwin Professional Pub, 1999

About this Item

~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info./pics).

Seller Inventory # 220204017

Bibliographic Details

• Title: Formulation, Implementation and Control of Competitive Strategy
• Publisher: Irwin Professional Pub
• Publication Date: 1999
• Language: English
• ISBN 10: 0072333235
• ISBN 13: 9780072333237
• Binding: Paperback
• Condition: New

About this title

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson’s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

About the Authors

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.