Foundations of Menu Planning

Traster, Daniel

ISBN 10: 013802510X / ISBN 13: 9780138025106

Published by Pearson, 2013

About this Item

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Bibliographic Details

• Title: Foundations of Menu Planning
• Publisher: Pearson
• Publication Date: 2013
• Language: English
• ISBN 10: 013802510X
• ISBN 13: 9780138025106
• Binding: paperback
• Condition: Good

About this title

Synopsis

Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.